Steve Jobs

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“A lot of times, people don’t know what they want until you show it to them”

 

 

 

 
 
 
 

 
 
 
«Here’s to the crazy ones.  
The misfits. The rebels. The troublemakers.  
The round pegs in the square holes.  
The ones who see things differently.  
They’re not fond of rules. And they have no respect for the status quo.  
You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.  
About the only thing you can’t do is ignore them.  
Because they change things.  
They invent. They imagine. They heal. They explore. They create. They inspire.  
They push the human race forward.  
Maybe they have to be crazy.  
How else can you stare at an empty canvas and see a work of art?  
Or sit in silence and hear a song that’s never been written?  
Or gaze at a red planet and see a laboratory on wheels?  
While some see them as the crazy ones, we see genius.  
Because the people who are crazy enough to think they can change the world, are the ones who do.»  
 
 
 

The 6 Pillars Of Steve Jobs’s Design Philosophy

Steve Jobs’s talent lay in taking what he learned and absorbing it with a manic intensity, so that his principles didn’t just inform him; they consumed him. Jobs was both lucky and smart in that all of the lessons he got were additive–that is, you could fit them all together in a single, coherent design philosophy. Compare that to what happens when you engage with someone who has definite opinions about design, but no real philosophy behind it: It’s a maddening experience because the definition of what works and what doesn’t, what’s good and what’s not, can change so often in different circumstances. I’d argue that this has been the chief failing of most consumer electronics makers: There’s no deep-seated ideology behind their designs, so the products themselves never feel linked by what Jobs liked to call “soul.”

 

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